A Review on Gamification and its Potential to Motivate and Engage Employees and Customers: Employee Engagement through Gamification
نویسندگان
چکیده
Theconceptofgamificationusesthehumanbehaviorofindulgingingamingactivitiesandcombinesit withtheirworkwiththepurposeofenhancing,employeeengagement.Gamemechanicsanddynamics areabletopositivelyinfluencehumanbehaviorbecausetheyaredesignedtodrivetheplayersabove theactivationthreshold.Achievements,appointments,bonuses,levels,pointsaresomeofthegame mechanicswhichareusedforinfluencinghumanbehaviorandhumandesires.Thesehumandesires havebeenreferredtoasgamedynamics.TheapplicationsofGamificationrangefrombeinguseful intheinternalorganizationalprocessesofrecruitment,employeerecognition,employeeperformance, trainingprograms,wellnessandsafetyaswellascustomerorientedapplicationsofbuildingbrand loyalty,enhancingcustomersatisfactionandengagement.Thisresearchpaperaimstoreviewthis emergingconcept,itsliteratureandtheoreticaldevelopmentalongwithahighlightonthepresent applicationsofgamificationandtheirroleinenhancingengagementandmotivationoftheusers. KEywoRDS Engagement, Game Dynamics, Game Mechanics, Gamification, Motivation
منابع مشابه
Gamifying the library services: A new concept in interacting with users
Background and Aim: Gamification refers to the use of game elements in non-game contexts to motivate engagement. This definition is the most comprehensive one presented so far. The term was proposed first in 2002 but it has been prolonged 8 years to attract individuals’’ attention. Gamification has been applied in various contexts according to its capabilities. The current study aims to investi...
متن کاملImpact of Gamification on User's Knowledge-Sharing Practices: Relationships between Work Motivation, Performance Expectancy and Work Engagement
How to engage and motivate employees to share their knowledge has become one of the main organizational strategic goals. This study, supported by the Flow theory and Kahn’s theory of engagement, investigated how the impact of gamification on user’s knowledge-sharing practices. We ran an online survey of 147 participants from a large organization that implemented social engagement and motivation...
متن کاملUsing Gamification to Build a Passionate and Quality-Driven Software Development Team
But what is gamification? In simple terms, it is a fun, outcome-based process of employing “game” elements and techniques to engage employees, reward and recognize individuals and keep people motivated to achieve end results. Gamification is evolving, however, and in many pundits’ minds will play a key role in managing innovation — both internal and external — for many organizations. The reason...
متن کاملDAIKnow: A Gamified Enterprise Bookmarking System
One of the core ideas of gamification in an enterprise setting is to engage employees, i.e., to motivate them to fulfil boring, but necessary tasks. In this demo paper, we present a gamified enterprise bookmarking system which incorporates points, badges and a leaderboard. Preliminary studies indicate that these gamification methods result in an increased user engagement.
متن کاملUsing Gamification to Build a Passionate and Quality-Driven Software Development Team
But what is gamification? In simple terms, it is a fun, outcome-based process of employing “game” elements and techniques to engage employees, reward and recognize individuals and keep people motivated to achieve end results. Gamification is evolving, however, and in many pundits’ minds will play a key role in managing innovation — both internal and external — for many organizations. The reason...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- IJSKD
دوره 9 شماره
صفحات -
تاریخ انتشار 2017